Selecting the Ideal Trade Show Team

6 Key Questions to consider when selecting individuals for your Trade Show Team:

1. Does the trade show require Ambassadors (Mission: Establish relationships & strengthen your brand or Sales Force (Mission: Sell, sell & sell) or both?

2. How suitable and prepared are the individuals to represent your business or corporation?

3. How knowledgeable are the individuals about your products/services?

4. How effective are the individuals at identifying ideal prospects?

5. How effective are the individuals in attracting prospects?

6. Are the individual’s introverts or extroverts?

© Richard J. Avdoian, MS, MSW, CSP (2009)

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