Tone’s® Spice Up America Tour


Yellow Dog™ Productions, LLC approached Adcraft Exhibits to develop a traveling kitchen set for the Tone’s® Spice Up America Tour promoting Tone’s® Spices, a brand of ACH Food Companies, Inc. The set would need to endure a rigorous 65-week travel schedule that included stops at Sam’s Club locations in 26 states, including Alaska and Hawaii. Combining their creative process and production expertise, Adcraft assembled a traveling demo kitchen that not only looked great in every tour stop, but also stayed well intact and protected; thanks to the custom built crate that fits the set like a glove. Adcraft continues to assist Yellow Dog™ Productions throughout the tour schedule by coordinating the freight shipment and providing ongoing updates and repairs to the set.

The purpose of the Tone’s® Spice Up America Tour, managed by Yellow Dog™ Productions, LLC, is to teach Sam’s Club members some new and exciting ways to expand their kitchen capabilities using Tone’s® Spices. The Tone’s® chefs prepare dishes using products found inside Sam’s Clubs, allowing members to shop for all the ingredients included in the chef’s samples. Sam’s Club members and the Tone’s® chefs are able to have an open dialog to discuss the use of Tone’s® Spices in everyday cooking along with culinary tips and demonstrations.